Name Racing Team
The brand was invited by the Name Racing Rally team to the launch of their 2021 racing car. To have a unique experience during the event, two of the brand's artisans painted a personalized handkerchief for each one of the team's drivers. The design highlighted the team's logo over the skid marks of the tires, simulating the famous turns from a rally race.
The on site experience was one of the highlights of the event, allowing for interactions between artisans, drivers and attendees. Seeing the process take place in real time enhances the experience and overall value of the products. This activation allows the brand to show the detail and care that goes in the creation of each of its products.